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Wednesday’s 4-0 victory over Young Boys at White Hart Lane saw Tottenham take their place amongst Europe’s elite in this season’s Champions League. There can be no doubt that Tottenham is an ambitious club with aspirations of competing with some of Europe’s best teams but is the current wage structure hindering the club’s ambition to attract the very best talent to come and play for the club? I don’t think so.
Players should be attracted to come and play for Tottenham for the chance to be part of something exciting; for a chance to help the club build a reputation as one of elite teams in England and Europe and not for the amount of money on offer.
The current wage structure has allowed the club to sign and keep some important players such as Gareth Bale and Luka Modric who have recently put pen to paper on long term deals at the club. Club chairman Daniel Levy operates a tight wage budget at Spurs with the top earners at the club earning around £60,000 a week. Tottenham have shown that they are unwilling to compromise their wage model when the club weren’t prepared to match former Chelsea player Joe Cole’s wage demands. Recent signing William Gallas also had to take a pay cut in order to join Spurs which shows the club’s dedication to their existing wage plan.
Tottenham’s financial prudence is something the club can pride themselves on. In today’s climate of ridiculous transfer fees and wages funded by billionaire backers, it is refreshing that clubs like Tottenham and Arsenal can produce a high quality of football while operating within their own means. This financial prudence will stand Tottenham in good stead once UEFA’s new guidelines come into place regarding club finances.
This summer has seen UEFA president Michel Platini bring in a new rule which outlines that by 2012, clubs must only spend what they earn or risk being excluded from European competition. Gone will be the days of outrageous spending from the likes of Manchester City and Chelsea as clubs must fund purchases from only what they earn, be it from sponsorship, TV rights or merchandising and ticket sales. While some clubs may be dreading the arrival of the 2012 season, Tottenham will be fine. They are one of only six clubs to have posted a profit in 2009 and this is due in no small part to the club’s tight wage structure. Tottenham have also managed to negotiate a groundbreaking sponsorship deal which sees the club have two sponsors: one for the league and one for cup competitions which has netted the club an estimated £50 million over two years.
The fact that Tottenham operate such a tight ship would allow them to stretch their wage limit slightly by ten or twenty thousand for one or two exceptional players without compromising their existing wage model too much. But any increase in the wage structure is dependent on future success in the league and in Europe, along with the building of a new stadium.
In this way, this season may prove to be pivotal in any decision to look at the club’s wage structure. If Tottenham can consolidate or improve on last year’s 4th place finish and have reasonable success in the Champions League, there is no reason why the club can’t re-evaluate their existing wage structure in order to attract the very best players to come and play for the club.
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Like this article? Read more of my work on Tottenham:
The kick-start to Tottenham’s spending spree?
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